Modern Storytelling in Branding

Today’s successful brands have one thing in common. The factor that distinguishes successful brands from ordinary brands is storytelling and how to convey it to the audience. They have told the story of their brand in such a way that their value has a place in the daily life of its fans. A story that touched the audience and made them follow their favorite brand on different platforms and share the produced content with their friends.

Storytelling is a science that was discovered experimentally during human evolution. Marketing techniques invented in foreign countries have been integrated with the science of storytelling and have been able to revolutionize the marketing industry. Due to the fact that this science has not been localized in our country in the correct ways, it is still somewhat vague to use it. For example, in visual storytelling, the golden point is on the top left of the image. But this can only be true for Latin-speaking countries, since their language is read from left to right, while in Persian, the golden point is moved to the right and up! The same principle can be extended to most aspects of marketing science. The point where we can claim that we have separated ourselves from the rest of the competitors in this industry is where in Revision, by using experienced professionals and creative artists who are active in the field of cinema and theater, we have been able to fill the void of visual storytelling for the needs of today’s brands.

It should be noted that the skill of storytelling in the field of content production is not enough, and in order to convey the content in the best possible way, it is necessary to use all possible technological power to convey the brand message with the highest possible quality. What’s held in common between Revision and the first-level competitors on a global scale is the use of the latest technologies in the content production process. At Revision, we have been able to increase our distance from our domestic colleagues and competitors by using virtual production techniques, filming robots, super slow-motion cameras, and the most up-to-date artificial intelligence tools.

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Modern Storytelling in Branding
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