We all know that reaching more target audience, finding a unique tone and voice, building trust with the audience by conveying the true values of the brand is a challenging path for any brand. This difficult and complicated path requires a precise targeting, and most importantly, continuous planning to raise the audience’s awareness about the existence of your brand. A very efficient solution is packaging content. A content package is a strategic approach that delivers brand value in a designed and targeted tone, consistently across a variety of content mediums. This approach helps your brand reach a wider and more precise target audience to engage with.
Designing content packages by revision cycle
We have reached the revision cycle after careful checks on the way to content production, by updating and using modern methods to advance the project’s goals. An alternating flow that is inspired by the DevOps cycle and consists of four stages. The first stage is the solution, the second stage is the production, the third stage is the review of the results and the last stage is the redesign.
After continuous brainstorming and reaching an idea, we reach the production of quality content, which after publishing it on social media platforms, by extracting and analyzing data, KPI and ROI of the content produced and its strengths and weaknesses are determined. Finally, by taking advantage of past experiences and understanding the audience’s behavior, new solutions will be defined to optimize marketing and achieve strategic goals. This is where the revision cycle takes place. This cycle is constantly evolving and optimizing by recreating itself based on the analysis of previous data, and the analysis of audience behavior is the basis of the genetic mutation of the content package.
Revision content packages are our solution to achieve brand evolution
Imagine that the revision cycle for a one-year package is repeated season after season. Content that, despite the diversity in the form, has a unified narrative tone and is constantly improved, and this continuity makes it last in the audience’s mind, and with the variety and change of rhythm resulting from the revision cycle, repetition is avoided. On the other hand, with annual packages, heavy production costs are reduced, and marketing and advertising budgets can be managed and optimized.
